One of the keys to a business's overall success is to have a website that balances both beauty and functionality. If your website provides people with the perfect user experience and appeals to them visually, they'll be far more likely to purchase your products and services and trust your business. It's not enough to have high-quality, engaging ads—your website is your business's online hub and core representative. It can mean the difference between attracting loyal customers and driving prospects away before they even enter the sales funnel.
It takes around 10 seconds for people to form an opinion regarding your business based on your website, at which time they may decide to either stay or leave. If you want people to stay, you need to make sure your website is aesthetically pleasing and user-friendly. If you want to know more about optimizing a website, the following are some tips to help you put together or redesign a website for optimal performance.
One integral design element that's important to consider first is the theme of your website. Make sure you customize your theme and templates to make your website instantly recognizable as your brand's. You'll also want to ensure that the theme is consistent across all devices, including computers, tablets, and smartphones.
According to experts in the web design industry, color is one of the most important aspects of a website's theme. Certain primary colors perform better than others, with green increasing website traffic by 3% and blue increasing it by 2%, while red decreases traffic by 1.35%.
When it comes to font, try to avoid using any text that's hard to read, and don't use flashy backgrounds that detract from the text. Your text content should be consistently readable and look professional. While other aesthetics of your website can be unique and speak to your brand, the substance of your content is more integral than the font.
Choose a font that's easy on the eyes but matches the overall look of your business. Often, something simple and classic like Arial or Helvetica is perfectly appropriate, as long as the language of your content is recognizable as yours.
Some pages to include on your website may include:
To get the most from a good web design and increase trust among your audiences, hard-hitting, compelling content is necessary. Try to make your content original and of consistent quality across your entire website. With custom content, businesses can win the trust of 82% of visitors. Be informative, engaging, and ultimately persuasive in getting people to perform the desired call to action, whether it's to contact your business or purchase your products directly.
Keep in mind that video content is often ideal to include, as it's not only great for engaging visitors, but it's also 53 times more likely to earn your page the top spot in Google search results.
Add relevant images to as many pages as possible, but don't clutter the page; try to maintain an even balance of content and imagery. You can also go back and update your old blog posts with images, along with other content, as this has been shown to help increase traffic by as much as 111%.
Search engine optimization is also important to consider if you want your website to remain visible.
To optimize your site for good SEO, you can:
Don't underestimate the power of mobile responsiveness, either. According to HubSpot, optimizing mobile performance is the top technical tactic that marketers use to improve site performance with SEO.
Taking all of these website tips into consideration can help you design a site that looks like a million bucks. In turn, that site could be the key to helping you reach that figure in sales as part of a complete brand strategy. However, you shouldn't go it alone when it comes to designing and optimizing your website. To get the best possible results from your efforts, consider working with a media partner who can optimize your website and give your business a boost.