A strong marketing strategy that’s focused on your goals is the recipe for a successful business. That way, you can target your ads to the customers you're trying to attract. Robust strategies keep your team focused and consistent and ensure you are managing resources effectively. Without an excellent small business marketing strategy, you’re more at risk for disorganization and failure.
Understanding the development of an integrated marketing strategy helps you make better decisions about your marketing tactics.
Here are five strategies that will help you make your business a thriving success.
Most importantly, it maintains consistency with your brand. Consistency develops a stronger identity of your brand among your customers, and it’s something they expect nowadays. Businesses that provide consistent presentations of their brand have increased revenues by as much as 33 percent.
Having a deep understanding of your audience is almost as crucial as knowing your brand. The two work hand-in-hand for you to effectively target customers in ways that will resonate and encourage them to take action.
These two critical aspects of marketing work together to build relationships with your consumers, strengthen your bonds, and differentiate your brand. Targeted ads are almost twice as effective as non-targeted ads. Retargeted display ads are even more effective, and people are 70% more likely to follow through with conversions.
After seeing what works, you can build off that knowledge and further tailor your messaging to maximize your potential.
The different types of marketing tactics include:
Setting goals is the first step to achievement. It helps you track campaign attribution to determine if your marketing efforts were successful. Take this further by setting SMART goals instead of general goals. SMART goals stand for Specific, Measurable, Attainable, Relevant, and Timely. Only 3% of adults have specific, measurable, time-bound goals which helps them achieve their aims ten times more than those without goals. Imagine the potential when you apply that strategy to your marketing plan.
Campaign analysis contributes to optimization by increasing the quality and efficiency of your campaigns. Your campaign is essential, and the ability to analyze your campaign's performance is just as important. Your analysis will drive the following campaigns by building off your successes and correcting your failures.
A lot goes into developing strong small business marketing strategies. It can seem like a tall order to busy marketers and small business owners, though the results are more than worth it. The good news is, you don't have to go it alone. When you work with a media partner, their knowledge and experience helps you avoid much of the trial and error when building a thriving business and maintaining it.