A large contributor to brand success is your involvement in the community. Consumers want to see your business actively making a difference in the local community, and KMOV 4 Advertising can help you do just that.
Cause marketing is the work of a business within the community to increase brand awareness while making a difference within society. There are many different ways in which a business can participate in cause marketing and KMOV 4 Advertising is proud to offer different avenues to support the local St. Louis community.
Businesses should partake in cause marketing so that they are able to go out into the community and create personal relationships with locals. Through cause marketing, local businesses are able to make an impact in their respective neighborhoods while creating positive brand awareness.
"Community involvement has always been our focus and we were hoping to expand our reach and partner with the KMOV Surprise Squad. We have seen immediate results from community reaction, employee recognition, social media awareness and much more. From the airing of the first story- we have been proud to be a part of this program."
Frank Padak, President & CEO of Scott Credit Union
Community marketing, also known as cause marketing, is when a...
Scott Credit Union formed a partnership with KMOV 4 Advertising...
Cause marketing, also referred to as cause-related marketing,...
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