Diane Summers

Diane Summers
Diane has been with KMOV for over 11 years. She works one on one with local businesses helping them grow. She develops diverse plans for her clients and does not believe in one size fits all. Creating new and exciting, non-traditional advertising is her specialty. Diane believes in building relationships and working with her advertisers/partners for the long haul. Caring, thoughtful and knowledgeable that’s Diane.
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Recent Posts

What Proportion of Your Budget Should Go to Recruitment Ads?

Companies depend on great talent, so you must try to find those talented people. In this environment, that can be difficult without the proper advertising techniques. The talent shortage has not only met some of its highest figures in history (a ...

Tips for Delivering Your Messaging to the Most Customers

As the holiday season approaches, the pandemic’s effects on consumer shopping habits remain uncertain. Some customers may still feel more comfortable shopping online, while others have no issue going in-store. To meet the needs of both, you must...

How To Position Yourself Outside of Being a Seasonal Business

Believe it or not, every business faces seasonal trends in one way or another, whether it's peaking because of an annual sale or holiday events. While certain industries are strictly seasonal, you don't want your business to get locked into that —...

OTT For Small Businesses

Over-the-top (OTT) is an ever-expanding medium that's granting marketers increased access to target audiences. Today, more than69% of consumers subscribe to an online video streaming service. The number of people engaging in OTT is only going to...

10 Marketing "Rules" That Are Meant to be Broken

There are many rules out there that dictate "essential" marketing tips for small businesses. While these are excellent guidelines, the best practices are the ones that will grow your brand, and that can differ depending on your company and industry....