Over-the-top (OTT) and Connected TV (CTV) have established themselves amongst viewers' habits, and in doing so, have become more accessible for advertisers. Not only has the number of cord-cutters in the U.S. nearly tripled to a projected 50.4...
The way we view and consume media has changed drastically over the past decade, and it can feel impossible to keep up. Our media consumption habits are constantly evolving, and the past few tumultuous years have only accelerated those changes. These...
OTT (over-the-top television) and streaming services have exploded in popularity over the past few years, bringing a wide array of options available to millions of people whenever they look for them. By advertising through these platforms, you can...
Over-the-top (OTT) is an ever-expanding medium that's granting marketers increased access to target audiences. Today, more than69% of consumers subscribe to an online video streaming service. The number of people engaging in OTT is only going to...
To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows91% greater customer retention. Marketers advertising across multiple...
"Over-the-top" (OTT) platforms and service providers deliver content to consumers over the Internet, instead of through traditional mediums like cable or satellite TV. OTT advertising is a crucial component in a cutting edge marketing strategy since...
