Commercials have been a part of advertising strategy for decades - ever since the first radio commercial in the 1920s and the first television commercial in the 1940s. Of course, commercials' nature, scope, and production values have changed...
Investing in TV can increase overall advertising effectiveness by up to 40%, with the chance to significantly boost ROI. If you're not using TV to your advantage, you're missing out on a huge opportunity to reach and connect with audiences of all...
Seventy-one percent of advertising professionals view TV as excellent when it comes to delivering a positive return on your marketing investment. TV ads have the potential to create an incredible connection with your customers. They appeal to...
TV ads may only last 60 seconds, but it takes a lot of work behind the scenes to make them happen. Within those 60 seconds, you have the potential to create a highly effective ad that can significantly improve the success of your overall...
Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel for...