Why Commercials Are So Popular Post-Pandemic

Commercials have been a part of advertising strategy for decades - ever since the first radio commercial in the 1920s and the first television commercial in the 1940s. Of course, commercials' nature, scope, and production values have changed...

Tips To Plan A Commercial That Works For Both TV And OTT

OTT (over-the-top television) and streaming services have exploded in popularity over the past few years, bringing a wide array of options available to millions of people whenever they look for them. By advertising through these platforms, you can...

Tips for Creating an Eye-Catching TV Commercial

Investing in TV can increase overall advertising effectiveness by up to 40%, with the chance to significantly boost ROI. If you're not using TV to your advantage, you're missing out on a huge opportunity to reach and connect with audiences of all...

How To Recruit Top Talent Using TV Advertising

Your employees are your most valuable assets, and leveraging the power of TV advertising to recruit top talent is an excellent way to highlight the advantages of working for your company. Much like marketing to consumers, creating TV ads to recruit...

Why TV is the Solution for Your Business

Seventy-one percent of advertising professionals view TV as excellent when it comes to delivering a positive return on your marketing investment. TV ads have the potential to create an incredible connection with your customers. They appeal to...

The Ugly Truth About Your Advertising

DIY marketing has been on the rise as more and more businesses attempt to cut costs by doing their own advertising. Unfortunately, this exciting and cost-saving business opportunity often fizzles before it even gets going. That’s because marketing...

More Web Traffic, More Foot Traffic, More Leads: Top 3 Ways TV Advertising Can Help

TV ads may only last 60 seconds, but it takes a lot of work behind the scenes to make them happen. Within those 60 seconds, you have the potential to create a highly effective ad that can significantly improve the success of your overall...

Marriage and TV Advertising Have More in Common Than You Think

Marriage and TV advertising: on the surface, they appear to be two totally different things. In reality, however, marriage and TV advertising are a lot more alike than you might think! Both take trust and communication. You have to make sure that...

How To Create The Perfect Marketing Mix Using TV and Digital

Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel for...

An Inside Look: The Role Local TV Plays During Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...