Community marketing, also known as cause marketing, is when a brand aligns itself with an important core belief or social issue. Brands like Walgreens use this tactic with their Red Nose Day campaign or JetBlue's Soar With Reading program. Companies...
Scott Credit Union formed a partnership with KMOV 4 Advertising to raise brand awareness as they expanded into a new market. As a result of their partnership, the financial institution established themselves as supporters of the local community and...
Cause marketing, also referred to as cause-related marketing, involves a collaborative effort between a non-profit organization and for-profit brand for a mutual benefit. Put simply, it’s a marketing initiative based around a charitable or social...
St. Louis is coming together to support the community as a whole. Many local businesses are working together to uplift and support healthcare workers, essential workers, and other members of the community. Though the coronavirus pandemic has created...
