With the new year fast approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your budget....
Lisa Johnson
Recent Posts
Branding isn't just for iconic corporations. It's important to think of your business as a brand. Consistent branding across all channels can increase your revenue by as much as 23%. Building a brand is about so much more than just a logo--but for...
Cause marketing, also referred to as cause-related marketing, involves a collaborative effort between a non-profit organization and for-profit brand for a mutual benefit. Put simply, it’s a marketing initiative based around a charitable or social...
