When devising your company's marketing strategy, the chances are high that you already use some digital channels or plan to soon. Digital marketing allows companies to directly reach customers at any time and any place, making it one of the most...
Previously called 'audioblogging' in the 1980s when it was still new, podcasting took off in the last decade as more people have taken to it for more than just music and gossip. Today, every topic under the moon is covered by a podcast, entertaining...
There’s no denying the importance of an online presence. The truth is the internet provides your customers with constant access to your company. That sort of availability is essential when consumers expect their favorite companies to have 24/7...
One of the keys to a business's overall success is to have a website that balances both beauty and functionality. If your website provides people with the perfect user experience and appeals to them visually, they'll be far more likely to purchase...
The purchasing power of millennials is estimated to reach $1.4 trillion this year. They are now the largest generation in the workforce, and they fully understand the power they wield when it comes to voting with their spending dollars....
DIY marketing has been on the rise as more and more businesses attempt to cut costs by doing their own advertising. Unfortunately, this exciting and cost-saving business opportunity often fizzles before it even gets going. That’s because marketing...
Financial institutions market their firms in many ways. They use billboards, commercials, radio ads, digital ads, and more. As a financial institution, it's important to make your firm stand out. You want to be seen as unique: a leader in the...
Utilizing an effective marketing mix can create substantial changes in your overall ROI. Simply adding a television ad, when you haven't used one previously, can increase your branded search traffic by as much as 98%. Using more than one channel for...
Technology has created an environment where advertising is front and center on a number of platforms. No matter how small or large your business is, finding a way to advertise can help you reach your audience and increase sales. In fact, in 2018...
Creating a successful marketing campaign can increase your brand awareness, your marketing share, and help you drive more leads and customers to your organization. However, brands that do not run well-managed campaigns often end up wasting resources...
