Today's labor market, by and large, favors job candidates over employers. Applicants may have several offers on the table at once and the ability to choose the situation that is most aligned to their needs, interests, and goals.
While this is...
Julie McNamara
Recent Posts
It's no secret that smartphones and tablets have embedded themselves in the life of the average consumer. An increasing number of people use their mobile devices to either buy a product online or research before purchasing. Younger consumers, in...
There's no denying the growing population of Gen Z and Millennials are the future of our businesses and consumer base. Now that Baby Boomers and Generation X are aging, it's important to discuss the unique interests and differences that marketers...
There’s no denying the importance of an online presence. The truth is the internet provides your customers with constant access to your company. That sort of availability is essential when consumers expect their favorite companies to have 24/7...
Advertising drives awareness and customers to your business, which is crucial when building a brand. When you should begin advertising depends on your objectives, and timing is key. Planning your marketing efforts to align traffic with promotions...
Producing relevant content for the right audience can significantly boost customer engagement, generate higher-quality sales leads, and increase the likelihood of conversions. Once you have identified your target audience, you need to figure out how...
The home improvement industry is stronger than it has been in over ten years. Due to a nationwide shortage of housing combined with record-high home prices, more homeowners are staying in and improving their properties rather than buying or building...
