When devising your company's marketing strategy, the chances are high that you already use some digital channels or plan to soon. Digital marketing allows companies to directly reach customers at any time and any place, making it one of the most...
Dan McKernan
Recent Posts
Many businesses, large and small, have discovered the significant impact social media can have on their sales figures. Others have sunk hours into managing their pages without seeing any meaningful results. These days, social media is a vital tool...
The future of the pandemic remains uncertain for most businesses, which makes planning far ahead a continuous challenge. Fortunately, developing a solid plan and some contingency plans helps to overcome that challenge.
Planning is a crucial...
Previously called 'audioblogging' in the 1980s when it was still new, podcasting took off in the last decade as more people have taken to it for more than just music and gossip. Today, every topic under the moon is covered by a podcast, entertaining...
A cluttered email inbox is a stressful part of life for most people. Businesses often shy away from email marketing, fearing their communication will go unnoticed and unopened. However over 4 billion people worldwide currently use email. When...
Despite having extensive knowledge in their industry, offering competitive pricing, and being family-owned and operated, Appliance Discounters struggled to communicate their value to their target audience.
The St. Louis appliance retailer sought to...
Establishing your business's brand is critical to showing consumers who you are and what is essential to your business. Branding encompasses all of the elements that set your business apart: not just your colors and your logo, but the things that...
