Viewers Want Local Information. Are You Providing It?

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...

6 Tips for Setting a TV Budget That Will Deliver Results

Is your television advertising budget working for or against you? That may be difficult to answer unless you’ve meticulously crunched the numbers to determine if you’re seeing a solid return on investment for your marketing dollars.

7 Reasons Your Business Needs To Be Advertising

Technology has created an environment where advertising is front and center on a number of platforms. No matter how small or large your business is, finding a way to advertise can help you reach your audience and increase sales. In fact, in 2018...

Television Commercial Production Made Simple

Television commercials provide an excellent medium to showcase your brand to audiences, as nearly 96 percent of homes have at least one TV. Many organizations, however, make the mistake in assuming that producing a TV commercial is too difficult and...

3 Truths and a Lie You Might Have Heard About Buying TV Ads

Despite the rise of online advertising, TV ads are still very much an effective and popular method of reaching your target audience. In this post we will discuss some of the most important things you need to know when you are thinking about...

The Key Performance Indicators You Should Be Tracking With Your TV Advertising

One of the most critical steps in marketing is the analysis. After all, without monitoring your results, you will never know what works and what doesn't, and future marketing decisions will be simply a shot in the dark. It can be challenging to know...