Creating brand awareness through advertising is essential to building a successful business. Without proper marketing, your potential to attract customers is limited. Marketing enables you to get your name in front of people and inform them of the...
The way we view and consume media has changed drastically over the past decade, and it can feel impossible to keep up. Our media consumption habits are constantly evolving, and the past few tumultuous years have only accelerated those changes. These...
The inconsistencies and general uncertainty around the pandemic have forced businesses to pivot and find new ways to reach customers. Where they could once rely on people walking by, businesses have had to find ways to inform customers without them...
Earning repeat customers is much more cost-effective and profitable than continuously bringing in new customers. You don't have to spend as much time and money to attract repeat customers because they know your brand and require less information to...
Having a buyer persona is vital to your company’s success. It improves your performance and increases chances of lasting success by keeping your goals consistent. Of the companies who developed buyer personas, 71% of them exceeded their revenue and...
The St. Louis-based company, Spectrum Brands, has been in business for over 50 years. The manufacturer of pesticides, insect repellents, and related products came to KMOV 4 Advertising with two problems related to brand identity and awareness. By...
There is really no such thing as a business that has no competition. If a venture is fortunate enough to launch as the first of its kind, it will only be a very short time before others will try to capitalize on its ideas and successes by...
Social media's rise in popularity over the years has changed the marketing and advertising landscape in numerous ways. Some brands have used social media to their full potential, culminating in unparalleled success on various platforms. Brands from...
