It may seem like a good idea, mimicking the habits of a successful business. However, in this oversaturated market, it can have the opposite effect. With so many similar services and products out there, it can be challenging to stand out when...
As a business, it's critical that you do your market research and pay attention to what others are doing around you. Market research helps businesses better understand their target markets, improve their connection with their customers, and solve...
Marketing is a combination of art and science. In order to market effectively, you must balance the needs and desires of your customers; deliver content they will remember; understand the buyer's journey and move your customers effectively through...
Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your goals...
Due to the global pandemic, businesses are facing challenges daily. As you are pivoting your business, consider how your decisions will prepare your business for positive growth in the upcoming months. The steps you take now will be essential to...
Advertising is incredibly important to your business, but taking the time to clearly define your plan, identify your target audience, and ensure that you know what your customers are looking for before you begin advertising is equally important....
Managing a successful ad campaign can be challenging and can require thinking outside of the box at times. Collaborating between entities, including your ad agency, media partner, and your business is critical to creating personalized marketing and...
It's tempting to base your television ad buying on your own viewing habits, but this is a mistake that can cost you greatly in wasted money and missed sales opportunities. This is because the people most likely to buy your products or services may...
Shopping around for the best price can seem like a good idea, but money isn't the only thing to consider when you're looking for quality and value. Often business owners will learn the hard way when it comes to buying media advertising. You might...
In 2017 Intel launched a marketing campaign with the message “Experience What’s Inside.” Even though this was the company’s official slogan, it was not mentioned on their website or social media channels. In fact, the website and social media pages...
