Learning who your customers are is an ongoing process of collecting consumer data to develop customer insights that will help you get through to your target customer. After making an effort to determine your target persona and consumer journey, you...
Earning repeat customers is much more cost-effective and profitable than continuously bringing in new customers. You don't have to spend as much time and money to attract repeat customers because they know your brand and require less information to...
Believe it or not, every business faces seasonal trends in one way or another, whether it's peaking because of an annual sale or holiday events. While certain industries are strictly seasonal, you don't want your business to get locked into that —...
There are many rules out there that dictate "essential" marketing tips for small businesses. While these are excellent guidelines, the best practices are the ones that will grow your brand, and that can differ depending on your company and industry....
Having a buyer persona is vital to your company’s success. It improves your performance and increases chances of lasting success by keeping your goals consistent. Of the companies who developed buyer personas, 71% of them exceeded their revenue and...
A strong marketing strategy that’s focused on your goals is the recipe for a successful business. That way, you can target your ads to the customers you're trying to attract. Robust strategies keep your team focused and consistent and ensure you are...
Social media advertising isn't all it's cracked up to be without the support of other marketing tactics, despite what you may have been hearing. And it certainly isn't the one-stop-shop solution to your advertising problems, considering there are...
As a business, you must regularly come up with creative ways to get prospective customers’ attention. Now, more than ever, consumers are inundated by ads. You need to be on the lookout for the latest tips, tricks, and strategies to cut through the...
No matter how large your B2B company is or how far away from your headquarters your main clients are, it is important that you market your brand locally. Local marketing targets the community surrounding your physical location and helps those who...
With the new year fast approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your budget....
