Learning who your customers are is an ongoing process of collecting consumer data to develop customer insights that will help you get through to your target customer. After making an effort to determine your target persona and consumer journey, you...
Having a buyer persona is vital to your company’s success. It improves your performance and increases chances of lasting success by keeping your goals consistent. Of the companies who developed buyer personas, 71% of them exceeded their revenue and...
A strong marketing strategy that’s focused on your goals is the recipe for a successful business. That way, you can target your ads to the customers you're trying to attract. Robust strategies keep your team focused and consistent and ensure you are...
With the new year fast approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your budget....