Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your goals...
Businesses that want to see results know that they have to consider their advertising dollars carefully. You have a limited amount of advertising dollars, and you want to make sure that you spend them in the places where they will deliver the best...
Many businesses are eagerly preparing for the transition back to more normal business practices. Even if your business isn't opening just yet, consider starting to plan for how you will change your messaging for reopening. As you begin transitioning...
Due to the global pandemic, businesses are facing challenges daily. As you are pivoting your business, consider how your decisions will prepare your business for positive growth in the upcoming months. The steps you take now will be essential to...
During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...
St. Louis is coming together to support the community as a whole. Many local businesses are working together to uplift and support healthcare workers, essential workers, and other members of the community. Though the coronavirus pandemic has created...
It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...
Throughout the coronavirus crisis, many industries are tailoring their message to reflect the current needs of their customers. These necessary changes can help support communities and customers as they decide what to do next. By altering your...
During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...
Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...
