Every company wants its marketing campaign to help attract new customers or drive up sales. Unfortunately, it's not a quick fix. In truth, effective marketing is more constructive when you think long-term rather than short-term.
Different marketing efforts naturally create different results. Advertising on television, for example, may help you reach a dramatically different audience than your digital marketing efforts. How you approach your marketing efforts can make a big...
Have you recently calculated an advertising campaign? Are you ready to calculate the real return on your investment?
You want to make the most out of all of your marketing efforts. The better your marketing functions, the greater the return on your investment. By carefully considering your target audience, tracking your analytics, and utilizing your available...
Creating a marketing budget isn't solely about determining how much you want to allot for marketing. In order to create an effective marketing budget, begin by determining your desired end results. When you create a marketing budget with your goals...
In terms of advertising, return on investment (ROI) means the sales you accumulate as a result of your advertising efforts. Unfortunately, many businesses struggle to effectively measure ROI. An increasing number of business owners are realizing the...
When you approach a media company to learn more about advertising, typically you will find that you are either put into contact with a "media salesperson" or a "media consultant." It soon becomes clear that each of these refer to the same job, which...
In order to have a successful business, you need to have successful salespeople working with you. Your media salesperson is no exception. The media salesperson on your team needs to have their finger on the pulse of your target demographic. There...
When you own a business or you work on a marketing team for a business, you may feel the need to be the best at advertising your products. You want to capture the attention of potential customers through the right strategy. Hiring an ad agency is a...
Is your marketing working for you? You need an accurate answer, but people often use outdated marketing tactics to measure their marketing results. Unfortunately, these ineffective marketing tactics are surprisingly common.
Measuring results...
