Scott Credit Union formed a partnership with KMOV 4 Advertising to raise brand awareness as they expanded into a new market. As a result of their partnership, the financial institution established themselves as supporters of the local community and...
Figuring out a marketing budget presents a real challenge for many businesses. You want to be sure that you're meeting your goals without overspending, or worse, failing to make a real impact. On average, less than 25% of companies report how...
In order to make the best choices about your marketing, you need to understand the distinctions between mediums. What methods will work best for marketing your business? Your marketing needs may change based on your industry, your budget, and even...
Mastering your target customer is incredibly important to your business. When you understand your target customer, it can help you make vital decisions when it comes to your products, your customer communication, and your marketing strategy. Your...
With the new year fast approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your budget....
Branding isn't just for iconic corporations. It's important to think of your business as a brand. Consistent branding across all channels can increase your revenue by as much as 23%. Building a brand is about so much more than just a logo--but for...
People who have annual marketing contracts may have already locked in their eCommerce strategy for the holiday season. Others, however, are just starting to have conversations about holiday marketing. If you haven't started on your holiday eCommerce...
The holidays are always an exciting time for everyone. People anticipate them for a number of reasons: increased family time, deals on popular items, and time to travel. Even better, the new year brings an opportunity for a fresh start.
This year,...
The purchasing power of millennials is estimated to reach $1.4 trillion this year. They are now the largest generation in the workforce, and they fully understand the power they wield when it comes to voting with their spending dollars....
Ninety-five percent of people under the age of 25 read magazines. Magazines continue to retain a high rate of popularity among consumers, with a 63% popularity rating. In today's digitally-focused society, it's easy to get caught up in the allure of...
