With a third of the Saint Louis area population over age 55, it’s important for retirement communities to develop creative ways to get the attention of prospective customers. Potential residents and their families are attracted to the lifestyle...
The home improvement industry is stronger than it has been in over ten years. Due to a nationwide shortage of housing combined with record-high home prices, more homeowners are staying in and improving their properties rather than buying or building...
2020 was a rollercoaster of a year and there's no question we've all been challenged. Here at KMOV 4 Advertising, however, we believe it's important for us all to reflect and find things to be proud of. We did exactly that and have compiled a list...
To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows91% greater customer retention. Marketers advertising across multiple...
Regardless of the real estate climate, mortgage brokers are always looking for innovative ways to increase business. In a buyer's market, getting potential homebuyers to consider investing takes skill. In a seller's market, the competition can be so...
Social media's rise in popularity over the years has changed the marketing and advertising landscape in numerous ways. Some brands have used social media to their full potential, culminating in unparalleled success on various platforms. Brands from...
"Over-the-top" (OTT) platforms and service providers deliver content to consumers over the Internet, instead of through traditional mediums like cable or satellite TV. OTT advertising is a crucial component in a cutting edge marketing strategy since...
One of the keys to a business's overall success is to have a website that balances both beauty and functionality. If your website provides people with the perfect user experience and appeals to them visually, they'll be far more likely to purchase...
Establishing your business's brand is critical to showing consumers who you are and what is essential to your business. Branding encompasses all of the elements that set your business apart: not just your colors and your logo, but the things that...
No matter how large your B2B company is or how far away from your headquarters your main clients are, it is important that you market your brand locally. Local marketing targets the community surrounding your physical location and helps those who...
