Social media advertising isn't all it's cracked up to be without the support of other marketing tactics, despite what you may have been hearing. And it certainly isn't the one-stop-shop solution to your advertising problems, considering there are...
Community marketing, also known as cause marketing, is when a brand aligns itself with an important core belief or social issue. Brands like Walgreens use this tactic with their Red Nose Day campaign or JetBlue's Soar With Reading program. Companies...
We are KMOV 4 Advertising. We’re innovators, motivated to push the limits, think outside the box and succeed! We drive change and embrace it. We are passionate about the product we deliver and committed to the business and audience we serve....
The St. Louis-based company, Spectrum Brands, has been in business for over 50 years. The manufacturer of pesticides, insect repellents, and related products came to KMOV 4 Advertising with two problems related to brand identity and awareness. By...
Your employees are your most valuable assets, and leveraging the power of TV advertising to recruit top talent is an excellent way to highlight the advantages of working for your company. Much like marketing to consumers, creating TV ads to recruit...
There is really no such thing as a business that has no competition. If a venture is fortunate enough to launch as the first of its kind, it will only be a very short time before others will try to capitalize on its ideas and successes by...
Despite having extensive knowledge in their industry, offering competitive pricing, and being family-owned and operated, Appliance Discounters struggled to communicate their value to their target audience.
The St. Louis appliance retailer sought to...
Producing relevant content for the right audience can significantly boost customer engagement, generate higher-quality sales leads, and increase the likelihood of conversions. Once you have identified your target audience, you need to figure out how...
Just because COVID-19 came upon us doesn't mean that diseases like cancer and diabetes went away. These trying times have put a strain on the resources nonprofit organizations rely upon. Many organizations hold annual fundraising events this time of...
As a business, you must regularly come up with creative ways to get prospective customers’ attention. Now, more than ever, consumers are inundated by ads. You need to be on the lookout for the latest tips, tricks, and strategies to cut through the...
