Over-the-top (OTT) is an ever-expanding medium that's granting marketers increased access to target audiences. Today, more than69% of consumers subscribe to an online video streaming service. The number of people engaging in OTT is only going to...
If your brand can heighten consumers lives, making it easier for them while also helping them feel better about their lives, then lifestyle marketing may be a good fit for you. Lifestyle marketing is an approach to marketing that develops an...
There are many rules out there that dictate "essential" marketing tips for small businesses. While these are excellent guidelines, the best practices are the ones that will grow your brand, and that can differ depending on your company and industry....
For well over 30 years, Jim Butler Chevrolet provided vehicle sales, service, and parts to the greater St. Louis area. Despite being a large part of the market for so long, they were having trouble maintaining their brand stature. To remedy this,...
A cluttered email inbox is a stressful part of life for most people. Businesses often shy away from email marketing, fearing their communication will go unnoticed and unopened. However over 4 billion people worldwide currently use email. When...
Having a buyer persona is vital to your company’s success. It improves your performance and increases chances of lasting success by keeping your goals consistent. Of the companies who developed buyer personas, 71% of them exceeded their revenue and...
Advertising drives awareness and customers to your business, which is crucial when building a brand. When you should begin advertising depends on your objectives, and timing is key. Planning your marketing efforts to align traffic with promotions...
Credit unions lack the broad industry awareness banking does, even though they're better suited to care for their customers. As member-owned entities, credit unions have deeper connections to their community and customers. Caring for their customers...
A strong marketing strategy that’s focused on your goals is the recipe for a successful business. That way, you can target your ads to the customers you're trying to attract. Robust strategies keep your team focused and consistent and ensure you are...
Every small business has a specific voice and audience. Knowing where your audience is online can help you reach that group with little to no cost on your part. Thoroughly understanding the top seven social media platforms and their typical...
