Earning repeat customers is much more cost-effective and profitable than continuously bringing in new customers. You don't have to spend as much time and money to attract repeat customers because they know your brand and require less information to...
Believe it or not, every business faces seasonal trends in one way or another, whether it's peaking because of an annual sale or holiday events. While certain industries are strictly seasonal, you don't want your business to get locked into that —...
There's no denying the growing population of Gen Z and Millennials are the future of our businesses and consumer base. Now that Baby Boomers and Generation X are aging, it's important to discuss the unique interests and differences that marketers...
Previously called 'audioblogging' in the 1980s when it was still new, podcasting took off in the last decade as more people have taken to it for more than just music and gossip. Today, every topic under the moon is covered by a podcast, entertaining...
The U.S. economy is bouncing back as the country recovers from the pandemic. Over 559,000 jobs were added in May 2021 and now people are seeking new employment. That’s why KMOV4 is proud to announce they’re bringing back their Jobs 4 St. Louis...
Traditional advertising is a great way to raise brand awareness, but it’s still tricky to make your brand relatable to its audience. If you’re struggling with brand loyalty, consider switching to a lifestyle marketing approach. Lifestyle marketing...
As the pandemic begins to loosen along with the nationwide lockdown, people are eager to get back into the world. At the same time, many entertainment venues are eager to capitalize on that excitement as people seek a return to the “normal” they...
There’s no denying the importance of an online presence. The truth is the internet provides your customers with constant access to your company. That sort of availability is essential when consumers expect their favorite companies to have 24/7...
Email marketing is a very effective strategy for engaging your audience in terms of reach and cost. Because email gives broad access to the most engaged sections of your target audience, it can be used by itself or as part of a combined plan. For...
Investing in TV can increase overall advertising effectiveness by up to 40%, with the chance to significantly boost ROI. If you're not using TV to your advantage, you're missing out on a huge opportunity to reach and connect with audiences of all...
